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Конфиденциальность данных


This website is provided by Kleffmann GmbH, Mühlenstr. 1, 59348 Lüdinghausen. With this data privacy statement Kleffmann GmbH provides comprehensive information on how the personal data of visitors to this website is handled. The legal basis of data protection can be found in the General Data Protection Regulation (GDPR). In addition to these data protection regulations, you will find the general data privacy statement of Kleffmann GmbH at https://www.kleffmann.com/en/privacy.


1. Scope of the data privacy framework and responsible authority

The body responsible for the collection, processing and use of personal data (hereinafter: use of data) in connection with the visit and use of this website within the meaning of data protection law is 

Kleffmann GmbH
Mühlenstr. 1
59348 Lüdinghausen
Tel. +49 2591 9188 0
Fax +49 2591 9188 900


2. Collection, storage and use of data

a) Website

When visiting the website www.kleffmann.com, the browser used on your device automatically sends information to the server of our website. This information is stored temporarily in a so-called log file. The following information is recorded and stored until it is automatically deleted:

 The mentioned data will be processed by us for the following purposes:

 The legal basis for data processing is the first sentence of Article 6 (1) (f) GDPR. Our legitimate interest for data collection follows from the purposes listed above. Under no circumstances do we use the data collected for the purpose of drawing conclusions about you personally. In addition, we use cookies and analysis services when you visit our website. You will find more detailed explanations under sections 4 and 5 of this data privacy statement.


b) Contact Form

If you have any questions, we offer you the opportunity to contact us using the form provided on the website. It is necessary to enter a valid e-mail address and your name in order to be able to match the request. Further information can be provided voluntarily.

The data will be processed for the purpose of contacting us in accordance with the first sentence of Article (6) (1) (a) GDPR on the basis of your voluntary consent. Further information about your rights and the period of data storage can be found under section 9, 10 and 12 of this privacy statement.


c) Registering in the My Data Plant Online Portal

The My Data Plant portal is completely independent of the My Data Plant website and the Kleffmann Group website. No data exchange takes place.

When you register for My Data Plant for the first time, we require your full name, your address, your e-mail address and a password of your choice to complete the registration process. We use the so-called double opt-in procedure for registration. After registering on the website, you will receive a message to the e-mail address you have provided, asking you to confirm your registration. In case of non-confirmation your registration will be deleted automatically.

For more information on your rights with regard to your data, please refer to sections 8 and 9 of this data privacy statement.

Voluntary entries, for example about your area, your crop, etc. are stored in our database. The data is stored exclusively on a computer system physically located in Germany. 


3. Disclosure of Data

Your personal data will not be transmitted to third parties for purposes other than those listed below. We will only pass on your personal data to third parties if:

The payment processes carried out via the My Data Plant online portal are processed by the service provider "Amazon Payments". This means that Amazon Payments Europe s.c.a., 5 Rue Plaetis - 2338 Luxembourg, ("Amazon Payments") receives all payment-related data for processing a payment transaction. Amazon Payments processes these data exclusively on behalf of Kleffmann GmbH and does not use the data for its own purposes. Transmission of payment data is SSL-encrypted.


4. Cookies

We use cookies on our site. These are small files that your browser automatically creates and that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our site. Cookies do no damage to your end device, do not contain viruses, Trojans or other malware.

This cookie contains information that depends on the used end device. However, this does not mean that we obtain knowledge about your identity.

On the one hand, the use of cookies serves to make the use of our offer more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These will be deleted automatically after leaving our site. In addition, we also use temporary cookies that are stored on your end device for a specified period of time to optimize user-friendliness. If you visit our site again to use our services, it will automatically recognize that you have already been with us and what entries and settings you have made so that you do not have to enter them again. On the other hand, we use cookies to record statistics about the use of our website and to evaluate it for you for the purpose of optimizing our offer (see section 5). These cookies enable us to automatically recognize when you return to our site that you have already been with us. These cookies are automatically deleted after a defined period of time. The data processed by cookies is required for the aforementioned purposes in order to protect our legitimate interests and those of third parties according to the first sentence of Article (6) (1) (f) GDPR.

 Most browsers automatically accept cookies. You can set your browser so that no cookies are saved or so that you will be informed about individual cookies and can therefore decide in individual cases whether you wish to consent to their use. However, we wish to point out that in individual cases the functionality of our web pages may be limited if you have disabled the use of cookies.


5. Analyse-Tools

a) Tracking-Tools

The tracking measures listed below and used by us are implemented on the basis of the first sentence of Article (6) (1) (f) GDPR. With the tracking measures used, we want to ensure that our website is designed to meet requirements and is continuously being improved.

In addition, we use the tracking measures to record statistics of the use of our website and to evaluate it for the purpose of optimizing our offer. These interests are to be regarded as legitimate within the meaning of the aforementioned provision. The respective data processing purposes and data categories can be found in the corresponding tracking tools.


i) Google Analytics

For the purpose of demand-oriented design and continuous optimization of our pages, we use Google Analytics, a web analysis service provided by Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter "Google"). In this context, pseudonymised user profiles are created and cookies (see section 4) are used. The information generated by the cookie about your use of this website such as

are transferred to a Google server in the USA and stored there. The information is required to evaluate the use of the website, to compile reports on the website activities and to provide other services related to the use of the website and the internet for the purposes of market research and the design of these Internet pages in line with requirements. This information may also be transferred to third parties if this is required by law or if third parties process this data on behalf of the company. Under no circumstances will your IP address be merged with other data from Google. The IP addresses are anonymized so that an identification is not possible (IP masking). You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=en).

Alternatively to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on this link. An opt-out cookie is set to prevent future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device.

If you delete the cookies in this browser, you must set the opt-out cookie again. Further information on data protection in connection with Google Analytics can be found in the Google Analytics Help (https://support.google.com/analytics/answer/6004245?hl=en). 


ii) Google Adwords Conversion Tracking

We also use Google Conversion Tracking to evaluate and record statistics about the use of our website for the purpose of optimizing it for you. Google Adwords will set a cookie (see section 4) on your computer if you have accessed our website via a Google ad. These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages of the Adwords customer's website and the cookie has not yet expired, Google and the customer can recognize that the user has clicked on the ad and has been redirected to this page.

Each Adwords customer receives a different cookie. Cookies can therefore not be traced via the websites of Adwords customers. The information collected using the conversion cookie is used to generate conversion statistics for Adwords customers who have opted for conversion tracking. Adwords customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they will not receive any information that personally identifies users.

If you do not wish to participate in the tracking process, you can also reject the setting of a cookie required for this - for example using a browser setting that generally deactivates the automatic setting of cookies. You can also deactivate cookies for conversion tracking by setting your browser to block cookies from the "www.googleadservices.com" domain. Google's privacy policy for conversion tracking can be found here (https://services.google.com/sitestats/de.html).


6. Social Media Plugins

 We use social media plugins of the networks Facebook, Xing and LinkedIn on our website based on the first sentence of Article (6) (1) (f) GDPR. The underlying advertising purpose is to be regarded as a legitimate interest within the meaning of the GDPR. Responsibility for data protection-compliant operation is to be guaranteed by the respective provider.  


a) Facebook

Our website uses social media plugins from Facebook to personalize its use. For this purpose we make use of the "LIKE" or "PART"-button. This is an offer from Facebook. When you access a page of our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the website.

By integrating the plugins, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook account or are not currently logged on to Facebook. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the USA and stored there.

If you are logged in to Facebook, Facebook can directly associate your visit to our website with your Facebook account. If you interact with the plugins, for example by pressing the "LIKE" or "PART" button, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed to your Facebook friends. Facebook may use this information for the purposes of advertising, market research and demand-oriented design of Facebook pages. Facebook creates usage, interest and relationship profiles for this purpose, e.g. to evaluate your use of our website with regard to the advertisements displayed to you on Facebook, to inform other Facebook users about your activities on our website and to provide other services associated with the use of Facebook. If you do not want Facebook to associate the information collected through our website with your Facebook account, you must log out of Facebook before visiting our website.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your rights and setting options for the protection of your privacy can be found in the data protection information (https://www.facebook.com/about/privacy/) of Facebook. 


b) Instagram

Our website also uses so-called Social Plugins ("Plugins") from Instagram, which is operated by Instagram LLC, 1601 Willow Road, Menlo Park, CA 94025, USA ("Instagram").

The plug-ins are marked with an Instagram logo, for example in the form of an "Instagram camera".

When you access a page of our website that contains such a plugin, your browser establishes a direct connection to Instagram's servers. Instagram transfers the content of the plugin directly to your browser and integrates it into the page. This integration informs Instagram that your browser has called up the corresponding page of our website, even if you do not have an Instagram profile or are not currently logged in to Instagram.

This information (including your IP address) is transmitted directly from your browser to an Instagram server in the USA and stored there. If you are logged in to Instagram, Instagram can immediately associate your visit to our website with your Instagram account. If you interact with the plugins, for example by pressing the "Instagram" button, this information is also transmitted directly to an Instagram server and stored there. The information is also published on your Instagram account and displayed to your contacts.

If you do not want Instagram to associate the information collected through our website directly with your Instagram account, you must log out of Instagram before visiting our website.

Please refer to Instagram's Privacy Policy (https://help.instagram.com/155833707900388) for more information.


8. Embedded YouTube Videos

 On some of our websites we embed YouTube videos. The plugin operator is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you visit a page with the YouTube plugin, a connection to Youtube servers is established. Youtube will be informed which pages you visit. If you are logged into your Youtube account, Youtube can assign your surfing behavior to you personally. You can prevent this by logging out of your YouTube account beforehand.

If a YouTube video is started, the provider uses cookies that collect information about user behavior. If you have deactivated the storage of cookies for the Google Ad program, you will not have to anticipate any such cookies when viewing YouTube videos. Youtube also stores non-personal usage information in other cookies. If you want to prevent this, you must block the saving of cookies in your browser.

Further information on data protection at "Youtube" can be found in the provider's data protection declaration at: https://www.google.de/intl/de/policies/privacy/


9. Rights of the affected Person

You have the right:


10. Right of Objection

If your personal data are processed on the basis of legitimate interests according to the first sentence of Article (6) (1) (f) GDPR, you have the right to object to the processing of your personal data according to Article (21) GDPR, provided that there are reasons for this, which arise from your special situation or the objection against direct advertising is directed. In the latter case you have a general right of objection, which is implemented by us without indicating a special situation. If you want to exercise your right of revocation or objection, just send an e-mail to datenschutz@kleffmann.com.


11. Information Security

We use the most common SSL (Secure Socket Layer) method in connection with the highest level of encryption supported by your browser. Usually this is a 256 bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. Whether a single page of our website is transmitted in encrypted form is indicated by the closed display of the key or lock symbol in the lower status bar of your browser.

We also use suitable technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.


12. Period of Data Storage

 We process and store personal data only for the time necessary to fulfil the purpose of processing or for as long and to the extent required by law to process and/or store such data.

If the purpose of the processing is no longer given and the legal obligation to retain data expires, we will routinely delete the data or restrict the processing of the data in accordance with the applicable legal provisions.


13. Contact for Privacy Information

 In case of questions regarding the collection, processing or use of personal data, for information or for corrections, blocks or deletions of data as well as revocation of given consents, the person concerned can contact the following contact person: 


Björn Neumann
Mühlenstraße 1

59348 Lüdinghausen


Tel: +49 2591 9188 0


14. State and Changes of this Data Privacy Statement

This data privacy statement is valid as of May 2018.

Due to the further development of our website and offers above or due to changes in legal or official requirements, it may become necessary to amend this data protection declaration. You can access and print the current data protection declaration at any time on the website under https://www.kleffmann.com/de/datenschutz



Excerpts of the data protection declaration were created with the data protection declaration generator of activeMind AG